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California Tourism Month

This monthlong spotlight gives us a meaningful opportunity to inspire Californians to travel in-state, bolster local economies and reconnect with the rich diversity of experiences right here at home. To support your efforts, we’re sharing a California Tourism Month toolkit, which includes messaging, a sample blog post, social media assets and customizable content for your destination or organization.

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News article

New Brand Guidelines

Visit California's logos were refined as part of the organization’s new brand position, The Ultimate Playground – leaning into California’s unique playful spirit and the abundance of diverse experiences to create The Ultimate Playground for visitors coming to the Golden State. When compared to the previous logo, the new refreshed logo can be clearly identified by the inclusion of a star as part of “California.”

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